Big Fish Cares Even More: An Open Letter to My Audience

August 25, 2024

I DO NOT CONDONE PORNOGRAPHY, PEDOPHILIA, OR ANY ACTS AGAINST CHILDREN


I have spent the last few days in prayer and contemplation and it’s been really tough but at the same time an eye-opening experience for me. I want to start by speaking directly to those of you who were hurt or triggered by my recent podcast episode #99 that I have already taken down. 


I’m truly sorry for the pain I caused. I know now my decision to give this guest a platform and share a difficult story was careless and reckless, and I didn’t think strongly enough about how it might affect victims and family members of unthinkable acts. Some have pointed out that this could be seen as a tacit endorsement, and I want to clarify that this was never my intention. 


For everyone who felt hurt, angry, or disappointed, I hear you loud and clear, and I deeply apologize. I never meant to cause any harm or division. I was trying to open up a conversation about healing, overcoming adversity, and shining a light in a dark place to create awareness but I see now that I went about it in the wrong way. I take full responsibility for that mistake. 


I also want to directly address the impact this has had on a few people I care deeply about: Joe Hughes and family from Contractor Dynamics, Rob Tokay and family from The Big Fish Contracting Co., and my friends at Beacon Roofing Supply. They didn’t sign up for any of this, and it makes me sick to my stomach to think about the stress and pain my actions have caused them, their families, team members and clients. These are incredible professionals and good friends, and it breaks my heart to see them caught up in this because of my poor judgment. 


I want to address why I believe in talking about tough and uncomfortable topics. I’ve always leaned into being real and authentic in my journey, creating a safe space for conversations about growth, healing, and transformation. I believe that sharing our stories, even the hard/ugly ones, can be a way to shed a layer of our own trauma and help inspire someone else to start their process. But I also understand now that this has to be done with a lot more care and sensitivity.

I know there are people out there who are angry, who’ve criticized me, or even attacked me. I understand where that’s coming from, and harbor no ill will. My hope is we can all come together for the greater good in the future. 


The Big Fish Cares podcast has always been about making a difference, and I care now more than ever. I’m committed to becoming a better human, working on strengthening my discernment, and look to grow from this experience and become someone who better serves human hearts.


To all of you who have reached out to check on me and believe in my intentions, thank you. Your support means the world to me. I promise to be more thoughtful and careful in the future, always trying to create a space where healing and understanding can happen. 


I am also appreciative of the people who got in touch with me to provide very candid and real feedback about my blindspots and poor judgment. That wisdom will impact my life forever and I won’t forget. 


I want to humbly ask for everyone’s forgiveness as I learn from this and do better. Thank you for holding me accountable. 


“Be kind and compassionate to one another, forgiving each other, just as in Christ God forgave you.” – Ephesians 4:32

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By Benny Fisher March 6, 2026
I sat across from her and I already knew. She was still showing up. Still hitting her hours. Still answering emails. But something had shifted. The energy she once brought into a room, that do-whatever-it-takes fire, it was gone. And I had watched it drain out slowly for months, probably a year, and told myself it was fine. It was not fine. She was on my leadership team. Talented. Had been all-in once. But somewhere along the way the alignment broke, and I either didn't see it or didn't want to deal with it. And while I was looking the other way, she started setting the tone for everyone around her. Not with words. Just with energy. And energy is contagious, in both directions. That cost me more than a line item on a P&L. It cost me my own peace of mind. There is a specific kind of drain that comes from leading someone who is checked out and pretending they haven't. You feel it in your gut. You carry it home. The Number That Should Stop You Cold. Andrew Reichert, Founder and CEO of Birgo, shared something at a recent event that I have not been able to shake. He said 85% of employees globally are disengaged. Not fired up. Not checked out. Just there. Physically present, mentally somewhere else. He put a number on what that costs: $16,000 per employee per year in lost productivity and profit. Do that math for your company right now. I will wait. He also said something that landed differently. More people dread going to work than dread getting a root canal. People will literally drive to a dentist chair before they drive into their own office. That is not a staffing problem. That is a culture problem. And the culture problem almost always traces back to one thing: misalignment. Misalignment Is the Disease. Disengagement Is Just the Fever. Most founders, when they see an engagement problem, go looking for an engagement solution. New perks. Team retreats. A better onboarding deck. I have done all of it. Andrew's point, and I believe he is right, is that engagement is a symptom. The root cause is misalignment. When someone is doing work that doesn't connect to who they are, what they are good at, or what they feel called to do, no ping pong table is going to fix that. For me, peace has always been the compass. When there is no peace, something is out of alignment. I have learned to feel it in my team and eventually learned to feel it in myself. But the self-awareness came late, and it came at a cost. The Season I Was the Leak Here is the confession part. There was a stretch where I found my real calling. Helping other founders. Sitting across from contractors and entrepreneurs who were drowning and watching something shift in them when they finally felt seen. That lit me up in a way that roofing never had. So I leaned into it. And while I was out doing that work, my own company started to drift. Culture decisions that needed my attention didn't get it. Hiring moments where I should have been present, I wasn't. I told myself I was letting go, trusting the team, being a visionary. That is a clean story. The real story is that my heart had moved on and my company could feel it. I was the $16,000 leak. Probably more. The clearest signal? When the opportunity came to sell, my gut said yes immediately. Not because the offer was perfect. Because someone else needed to be driving that company more than I did. Someone more aligned to the people, to the craft, to Pittsburgh roofing. I had outgrown the role I built, and staying would have cost everyone around me. What Alignment Actually Looks Like Andrew runs his company on what he calls the Rhino Operating System. Five components: who you are, why you are here, what you do, how you execute, and when you operate at your best. The goal is convergence, getting 50% or more of your work sitting at the intersection of your purpose, your passion, and your proficiency. That framework resonated with me because it is not just an HR concept. It is a stewardship concept. God wired every person with specific gifts and a specific calling. When those are not being used, something inside that person goes quiet. And when enough people on your team go quiet, you get a company full of bodies and a culture full of air. The question Andrew pushed us with was simple and uncomfortable: do you actually know your top three people's unique abilities? Not their job description. Their actual wiring. What they were made for. And have you helped them see how that connects to what your company exists to do? Most of us have not. I know I had not. The Question You Have to Sit With Before you build a new culture plan or schedule an offsite or hire another person into a broken system, I want you to answer one question honestly. Is the most misaligned person in your company you? Are you still in this role because you are called to it, or because you built it and leaving feels like failure? Are you present or are you just showing up? Is there peace when you think about Monday morning, or is there dread dressed up as discipline? Because your team can feel your answer before you admit it to yourself. The $16,000 leak is real. But the most expensive leak in most companies is not sitting in accounting or sales. It is sitting at the head of the table.
By Benny Fisher February 26, 2026
Most founders don’t burn out because they’re weak. They burn out because they’re carrying too much. I know, because I’ve been there. From the outside, everything looks fine... the company is growing, the revenue is healthy, the team is busy. But on the inside, it feels like you’re suffocating in a business you built. The very thing that was supposed to give you freedom now feels like a cage. I remember the nights lying awake, wondering if I was the problem. I remember the exhaustion of trying to hold it all together. I remember thinking, If this is success, why do I feel so empty? That’s why I created Visionary Navigator Services. Not as a product. Not as a program. But as a way to walk with leaders through the fog — so they don’t have to walk it alone. Every founder’s journey looks different. That’s why I built five unique pathways. Here’s what they look like in real life. The Little Fish Sometimes all a founder needs is one conversation to change everything. I’ve seen leaders come in with a single issue, a tough hire, a partnership conflict, a decision they’ve been spinning on for months and walk out with total clarity. The Little Fish is a one-time clarity session. It’s the quickest way to set your compass straight when you know you can’t afford to stay stuck. The Deep Dive The Deep Dive is for founders who need immersion, but don’t want to be left alone afterward. It starts with a one-day session at my home in Pittsburgh. We cover the walls with playbooks, go deep into systems and sales, and even explore AI tools to save time and energy. We break bread together, we talk about life, and we reset vision. Later in the year, I travel to the founder’s business or home for another full day. That way, we get both perspectives: their world and mine. In between, bi-weekly check-ins keep the momentum alive. It’s clarity you can feel immediately and sustain all year long. The Compass The Compass is for leaders who need alignment across their whole team. I travel quarterly to their business. Three of those sessions are focused tune-ups, while the annual is a two-day deep dive into vision, operations, and systems. One of my favorite Compass stories was working with two brothers. Their business looked strong, but underneath it was tearing them apart. Through our sessions, they realized the best path was to part ways. Less than a year later, one sold for millions. The other has clarity like never before, building a business that finally fits who he is. The Compass isn’t about fixing people. It’s about giving the team clear direction so everyone can row in the same direction again. The Convergence Some founders don’t want to choose between personal clarity and team alignment, they want both. That’s the Convergence. It combines the Deep Dive rhythm with the Compass structure, plus two bonus days each year to use however they want. One founder used those bonus days for hands-on sales training and what we called a fire drill, running scenarios with his leadership team to see if they could handle challenges without pulling him back into the weeds. It was eye-opening for everyone. The Convergence is for leaders scaling fast who need every gear in sync, vision, systems, and people. The One And then there’s the highest level: The One. This is for founders who want maximum access. Monthly in-person days, calls as needed, and me in their corner every step of the way. One founder I walked with faced the lonely road of deciding whether to sell to private equity. Together we weighed offers, hired a second-in-command, installed a sales system, and dealt with deep team conflict. The One gave him what he needed most: perspective, clarity, and peace while he carried the weight no one else could see. Why It Matters These aren’t just packages. They’re lifelines. Because the truth is, no founder is broken. They’re just carrying too much, too fast, for too long. When you have someone walking with you, someone who sees the bigger picture, who listens without judgment, who helps you align your decisions with who you are and where you’re called to go... everything changes. The fog lifts. The weight lightens. The road feels possible again. My Invitation Every Visionary Navigator journey includes access to The Pond: our founder community where no leader navigates alone. You can read more about that in this website. But this is where it starts: choosing the path that fits your season. Whether it’s the quick clarity of the Little Fish , the immersion of the Deep Dive , the alignment of the Compass , the integration of the Convergence , or the intimacy of The One. I don’t promise to fix everything. But I do promise this: I’ll walk with you. Through the fog. Through the questions. Through the road ahead. 
By Benny Fisher February 23, 2026
I once got kicked out of a mastermind I helped build. Not because I stopped showing up. Not because I was failing in business. But because I released a podcast. It was a hard episode. My friend had gone through something dark and devastating. His choices wrecked his life, his marriage, and his reputation. A year later, he wanted to share his story. Not to excuse it, but to shine some light into a dark space. I wasn’t defending him. I wasn’t justifying anything. I was simply giving him a platform to tell his story of struggle and redemption. And that’s when it happened. People got nervous. Some leaders in the industry felt triggered. Fear spread, reputations were at stake, money was on the line. Pressure built. And instead of standing with me, the group pushed me out. That’s cancel culture at work. Quick judgment. Little context. No grace. And it cost me. But it also set me free. Why I Started The Pond That moment clarified something for me: I never wanted to be part of a community that turned its back the moment things got uncomfortable. I wanted to build something different. A community where people don’t get canceled without a conversation. Where hard stories are given space instead of being silenced. Where relationships matter more than reputations. Where founders can be fully human, not just polished versions of themselves. That’s why I started The Pond. It’s not a mastermind. It’s not a networking group. It’s a family for founders. The Staple of The Pond At the center of The Pond are two Founders Calls every month . These calls are the heartbeat. They’re where we gather as visionaries, put everything on the table, and leave with clarity and alignment. It’s not about showing off. It’s about breathing again, seeing clearly, and moving forward with purpose. Everything else flows underneath these calls, strengthening founders and their teams in practical, ongoing ways. The Sub-Ponds and Supporting Calls Here’s how it looks today: Weekly Sales Training Call : live role-plays with salespeople from across the country. Iron sharpens iron. Every week you get sharper, more confident, and better equipped to lead your team. Monthly Marketing Call : a space for visionaries and their teams. I’ve sent my own marketing manager into these calls, and she’s come back with clarity, insight, and action steps from both the leader and peers in the group. The ripple effect has been huge. Monthly Integrator/GM Call : designed for the second-in-command. It gives integrators and general managers practical tools to lead, manage, and hold people accountable more effectively, taking pressure off the founder and developing stronger leadership inside the company. And the vision doesn’t stop there. As The Pond grows, we’re adding more Collaborators and eventually building out 12 Sub-Ponds : six focused on Impact (sales, marketing, recruiting, systems, leadership, finance) and six focused on Peace (faith, health, family, relationships, mindset, emotional clarity). What It Feels Like It feels like family dinners where the kids run around and the conversations stretch late into the night. It feels like retreats where you can finally take the mask off. It feels like knowing you can share the truth (even the messy truth) and still belong. It feels like breathing again. Why It Matters Cancel culture is loud, fast, and ruthless. But real community is slow, steady, and faithful. The Pond is the opposite of cancel culture. It’s a place where leaders can be honest about what they’re walking through and know the community won’t run at the first sign of discomfort. And it’s not just encouragement, it’s structure and rhythm. Founders Calls at the core, with Sub-Ponds and supporting calls underneath, that builds founders and their teams up week after week. Because true community doesn’t just celebrate your wins. It helps you grow. It sharpens you. And it walks with you through the valleys. My Invitation If you’ve ever been burned by shallow groups that folded when things got hard, I get it. The Pond was born out of that pain. And it’s becoming the community I wish I had back then: a family of founders who have each other’s backs, no matter what. If that resonates with you, I’d love for you to be part of it. The water’s warm, come join us.
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By Benny Fisher March 6, 2026
I sat across from her and I already knew. She was still showing up. Still hitting her hours. Still answering emails. But something had shifted. The energy she once brought into a room, that do-whatever-it-takes fire, it was gone. And I had watched it drain out slowly for months, probably a year, and told myself it was fine. It was not fine. She was on my leadership team. Talented. Had been all-in once. But somewhere along the way the alignment broke, and I either didn't see it or didn't want to deal with it. And while I was looking the other way, she started setting the tone for everyone around her. Not with words. Just with energy. And energy is contagious, in both directions. That cost me more than a line item on a P&L. It cost me my own peace of mind. There is a specific kind of drain that comes from leading someone who is checked out and pretending they haven't. You feel it in your gut. You carry it home. The Number That Should Stop You Cold. Andrew Reichert, Founder and CEO of Birgo, shared something at a recent event that I have not been able to shake. He said 85% of employees globally are disengaged. Not fired up. Not checked out. Just there. Physically present, mentally somewhere else. He put a number on what that costs: $16,000 per employee per year in lost productivity and profit. Do that math for your company right now. I will wait. He also said something that landed differently. More people dread going to work than dread getting a root canal. People will literally drive to a dentist chair before they drive into their own office. That is not a staffing problem. That is a culture problem. And the culture problem almost always traces back to one thing: misalignment. Misalignment Is the Disease. Disengagement Is Just the Fever. Most founders, when they see an engagement problem, go looking for an engagement solution. New perks. Team retreats. A better onboarding deck. I have done all of it. Andrew's point, and I believe he is right, is that engagement is a symptom. The root cause is misalignment. When someone is doing work that doesn't connect to who they are, what they are good at, or what they feel called to do, no ping pong table is going to fix that. For me, peace has always been the compass. When there is no peace, something is out of alignment. I have learned to feel it in my team and eventually learned to feel it in myself. But the self-awareness came late, and it came at a cost. The Season I Was the Leak Here is the confession part. There was a stretch where I found my real calling. Helping other founders. Sitting across from contractors and entrepreneurs who were drowning and watching something shift in them when they finally felt seen. That lit me up in a way that roofing never had. So I leaned into it. And while I was out doing that work, my own company started to drift. Culture decisions that needed my attention didn't get it. Hiring moments where I should have been present, I wasn't. I told myself I was letting go, trusting the team, being a visionary. That is a clean story. The real story is that my heart had moved on and my company could feel it. I was the $16,000 leak. Probably more. The clearest signal? When the opportunity came to sell, my gut said yes immediately. Not because the offer was perfect. Because someone else needed to be driving that company more than I did. Someone more aligned to the people, to the craft, to Pittsburgh roofing. I had outgrown the role I built, and staying would have cost everyone around me. What Alignment Actually Looks Like Andrew runs his company on what he calls the Rhino Operating System. Five components: who you are, why you are here, what you do, how you execute, and when you operate at your best. The goal is convergence, getting 50% or more of your work sitting at the intersection of your purpose, your passion, and your proficiency. That framework resonated with me because it is not just an HR concept. It is a stewardship concept. God wired every person with specific gifts and a specific calling. When those are not being used, something inside that person goes quiet. And when enough people on your team go quiet, you get a company full of bodies and a culture full of air. The question Andrew pushed us with was simple and uncomfortable: do you actually know your top three people's unique abilities? Not their job description. Their actual wiring. What they were made for. And have you helped them see how that connects to what your company exists to do? Most of us have not. I know I had not. The Question You Have to Sit With Before you build a new culture plan or schedule an offsite or hire another person into a broken system, I want you to answer one question honestly. Is the most misaligned person in your company you? Are you still in this role because you are called to it, or because you built it and leaving feels like failure? Are you present or are you just showing up? Is there peace when you think about Monday morning, or is there dread dressed up as discipline? Because your team can feel your answer before you admit it to yourself. The $16,000 leak is real. But the most expensive leak in most companies is not sitting in accounting or sales. It is sitting at the head of the table.
By Benny Fisher February 26, 2026
Most founders don’t burn out because they’re weak. They burn out because they’re carrying too much. I know, because I’ve been there. From the outside, everything looks fine... the company is growing, the revenue is healthy, the team is busy. But on the inside, it feels like you’re suffocating in a business you built. The very thing that was supposed to give you freedom now feels like a cage. I remember the nights lying awake, wondering if I was the problem. I remember the exhaustion of trying to hold it all together. I remember thinking, If this is success, why do I feel so empty? That’s why I created Visionary Navigator Services. Not as a product. Not as a program. But as a way to walk with leaders through the fog — so they don’t have to walk it alone. Every founder’s journey looks different. That’s why I built five unique pathways. Here’s what they look like in real life. The Little Fish Sometimes all a founder needs is one conversation to change everything. I’ve seen leaders come in with a single issue, a tough hire, a partnership conflict, a decision they’ve been spinning on for months and walk out with total clarity. The Little Fish is a one-time clarity session. It’s the quickest way to set your compass straight when you know you can’t afford to stay stuck. The Deep Dive The Deep Dive is for founders who need immersion, but don’t want to be left alone afterward. It starts with a one-day session at my home in Pittsburgh. We cover the walls with playbooks, go deep into systems and sales, and even explore AI tools to save time and energy. We break bread together, we talk about life, and we reset vision. Later in the year, I travel to the founder’s business or home for another full day. That way, we get both perspectives: their world and mine. In between, bi-weekly check-ins keep the momentum alive. It’s clarity you can feel immediately and sustain all year long. The Compass The Compass is for leaders who need alignment across their whole team. I travel quarterly to their business. Three of those sessions are focused tune-ups, while the annual is a two-day deep dive into vision, operations, and systems. One of my favorite Compass stories was working with two brothers. Their business looked strong, but underneath it was tearing them apart. Through our sessions, they realized the best path was to part ways. Less than a year later, one sold for millions. The other has clarity like never before, building a business that finally fits who he is. The Compass isn’t about fixing people. It’s about giving the team clear direction so everyone can row in the same direction again. The Convergence Some founders don’t want to choose between personal clarity and team alignment, they want both. That’s the Convergence. It combines the Deep Dive rhythm with the Compass structure, plus two bonus days each year to use however they want. One founder used those bonus days for hands-on sales training and what we called a fire drill, running scenarios with his leadership team to see if they could handle challenges without pulling him back into the weeds. It was eye-opening for everyone. The Convergence is for leaders scaling fast who need every gear in sync, vision, systems, and people. The One And then there’s the highest level: The One. This is for founders who want maximum access. Monthly in-person days, calls as needed, and me in their corner every step of the way. One founder I walked with faced the lonely road of deciding whether to sell to private equity. Together we weighed offers, hired a second-in-command, installed a sales system, and dealt with deep team conflict. The One gave him what he needed most: perspective, clarity, and peace while he carried the weight no one else could see. Why It Matters These aren’t just packages. They’re lifelines. Because the truth is, no founder is broken. They’re just carrying too much, too fast, for too long. When you have someone walking with you, someone who sees the bigger picture, who listens without judgment, who helps you align your decisions with who you are and where you’re called to go... everything changes. The fog lifts. The weight lightens. The road feels possible again. My Invitation Every Visionary Navigator journey includes access to The Pond: our founder community where no leader navigates alone. You can read more about that in this website. But this is where it starts: choosing the path that fits your season. Whether it’s the quick clarity of the Little Fish , the immersion of the Deep Dive , the alignment of the Compass , the integration of the Convergence , or the intimacy of The One. I don’t promise to fix everything. But I do promise this: I’ll walk with you. Through the fog. Through the questions. Through the road ahead. 
By Benny Fisher February 23, 2026
I once got kicked out of a mastermind I helped build. Not because I stopped showing up. Not because I was failing in business. But because I released a podcast. It was a hard episode. My friend had gone through something dark and devastating. His choices wrecked his life, his marriage, and his reputation. A year later, he wanted to share his story. Not to excuse it, but to shine some light into a dark space. I wasn’t defending him. I wasn’t justifying anything. I was simply giving him a platform to tell his story of struggle and redemption. And that’s when it happened. People got nervous. Some leaders in the industry felt triggered. Fear spread, reputations were at stake, money was on the line. Pressure built. And instead of standing with me, the group pushed me out. That’s cancel culture at work. Quick judgment. Little context. No grace. And it cost me. But it also set me free. Why I Started The Pond That moment clarified something for me: I never wanted to be part of a community that turned its back the moment things got uncomfortable. I wanted to build something different. A community where people don’t get canceled without a conversation. Where hard stories are given space instead of being silenced. Where relationships matter more than reputations. Where founders can be fully human, not just polished versions of themselves. That’s why I started The Pond. It’s not a mastermind. It’s not a networking group. It’s a family for founders. The Staple of The Pond At the center of The Pond are two Founders Calls every month . These calls are the heartbeat. They’re where we gather as visionaries, put everything on the table, and leave with clarity and alignment. It’s not about showing off. It’s about breathing again, seeing clearly, and moving forward with purpose. Everything else flows underneath these calls, strengthening founders and their teams in practical, ongoing ways. The Sub-Ponds and Supporting Calls Here’s how it looks today: Weekly Sales Training Call : live role-plays with salespeople from across the country. Iron sharpens iron. Every week you get sharper, more confident, and better equipped to lead your team. Monthly Marketing Call : a space for visionaries and their teams. I’ve sent my own marketing manager into these calls, and she’s come back with clarity, insight, and action steps from both the leader and peers in the group. The ripple effect has been huge. Monthly Integrator/GM Call : designed for the second-in-command. It gives integrators and general managers practical tools to lead, manage, and hold people accountable more effectively, taking pressure off the founder and developing stronger leadership inside the company. And the vision doesn’t stop there. As The Pond grows, we’re adding more Collaborators and eventually building out 12 Sub-Ponds : six focused on Impact (sales, marketing, recruiting, systems, leadership, finance) and six focused on Peace (faith, health, family, relationships, mindset, emotional clarity). What It Feels Like It feels like family dinners where the kids run around and the conversations stretch late into the night. It feels like retreats where you can finally take the mask off. It feels like knowing you can share the truth (even the messy truth) and still belong. It feels like breathing again. Why It Matters Cancel culture is loud, fast, and ruthless. But real community is slow, steady, and faithful. The Pond is the opposite of cancel culture. It’s a place where leaders can be honest about what they’re walking through and know the community won’t run at the first sign of discomfort. And it’s not just encouragement, it’s structure and rhythm. Founders Calls at the core, with Sub-Ponds and supporting calls underneath, that builds founders and their teams up week after week. Because true community doesn’t just celebrate your wins. It helps you grow. It sharpens you. And it walks with you through the valleys. My Invitation If you’ve ever been burned by shallow groups that folded when things got hard, I get it. The Pond was born out of that pain. And it’s becoming the community I wish I had back then: a family of founders who have each other’s backs, no matter what. If that resonates with you, I’d love for you to be part of it. The water’s warm, come join us.
By Benny Fisher February 16, 2026
Not every founder needs the same level of navigation. Some need a quick reset. Some need structure and accountability. Some need their whole team aligned. And some want a Navigator in their corner every step of the way. That’s why I created five different pathways. Each one is unique. Each one is designed for a different season of leadership. And every one of them includes access to The Pond, because no founder should ever navigate alone. The Little Fish Sometimes all a founder needs is one conversation to change everything. I’ve seen leaders come in with a single issue, a tough hire, a partnership conflict, a decision they’ve been spinning on for months, and walk out with total clarity. The Little Fish is a one-time clarity session. No Pond access. No long-term commitment. Just clarity when you need it most. The Deep Dive The Deep Dive is for founders running $2M–$10M companies who want intense clarity without being overwhelmed. It starts with one full day at my home in Pittsburgh. We cover the walls with playbooks, talk about systems, sales, even explore AI tools that can save hours of wasted energy. Later in the year, I visit your business or home for another full day. In between, we stay connected through bi-weekly check-ins. That rhythm creates breakthroughs that actually last. One founder left his Deep Dive with a clear playbook, a tighter sales process, and a vision that felt alive again. Months later, his team was moving faster and more confidently than ever. The Compass The Compass is for leaders of $5M–$20M companies who need clarity not just for themselves but for their whole team. I travel to your business quarterly. Three times a year we tune up the system. Once a year we go deep for a two-day annual strategy session. I once worked with a set of brothers whose business looked strong on the surface but was breaking underneath. The Compass helped them see the truth. They decided to part ways, and within a year, one brother sold for millions while the other finally found clarity to grow his business his way. The Compass brings alignment, direction, and accountability, so everyone rows in the same direction. The Convergence Some leaders don’t want to choose between personal clarity and team alignment, they want both. That’s the Convergence. It combines the Deep Dive rhythm with the Compass structure, plus two bonus days to use however you want. One founder used his bonus days for sales training and what we called a fire drill: r unning scenarios with his leadership team to see if they could handle challenges without pulling him back into the weeds. The exercise revealed strengths, exposed gaps, and gave him confidence his team could carry more without him. The Convergence is for founders scaling fast who can’t afford misalignment. The One And then there’s the most immersive path: The One. This is for founders carrying the heaviest weight. Private equity decisions. Succession. Major pivots. The moments where every decision feels like it could change everything. With The One, I’m in your corner every month, in person and on call. I’ve walked with a founder who was weighing whether to sell to private equity. Together we processed the deal, hired a second-in-command, installed a sales system, and navigated painful team conflicts. The One gave him what he needed most: peace, perspective, and strength on the lonely road of leadership. My Invitation The question isn’t whether you need navigation. The question is: which path is right for this season of your life and business? Do you need quick clarity? Do you need immersion? Do you need team alignment? Do you need both? Or do you need a Navigator in your corner every step of the way? Every Visionary Navigator journey includes access to The Pond, our founder community where no leader navigates alone. The next step isn’t about picking the perfect package. It’s about starting the conversation. Book a clarity call, and together we’ll figure out which path fits you best!
By Benny Fisher February 12, 2026
Most leaders don’t need another coach. Coaches are great at pushing you harder, holding you accountable, cheering you on from the sidelines. +Energy, +motivation, +structure. But here’s the minus side: motivation fades. Accountability doesn’t always fix misalignment. And sometimes the last thing a visionary needs is another person telling them to run faster when they’re already sprinting toward burnout. What visionaries really need is a navigator . Coaches Motivate. Navigators Guide. A coach says, “Run this play. Do it again. Push harder.” A navigator says, “Let’s look at the horizon together. Here’s the fog. Here’s the opening. Here’s the safer way through.” Coaches help you train. – Navigators help you steer. Coaches focus on performance. – Navigators focus on alignment. Coaches push you. – Navigators walk with you. That distinction changed everything for me. The Word That Finally Fit For years I tried to force myself into roles that didn’t feel right. Coach. Consultant. Mentor. None of them fit. Then one day I asked Gino Wickman what he calls the work he does. He paused, smiled, and said, “I’m a navigator.” That word hit me like a freight train. Not coach. Not consultant. Navigator. A guide. A presence. Someone who doesn’t just hand you a map but stays on the journey with you. Why Leaders Don’t Need Another Framework The founders I walk with aren’t broken. They’re not lazy. They don’t need to be fixed. What they need is clarity. They: Feel stuck in businesses that technically work but quietly suffocate them. Carry the weight of a thousand ideas with no space to breathe. Know they’re meant for more but haven’t slowed down long enough to name it. A framework won’t solve that. More hustle won’t solve that. A louder cheerleader won’t solve that. What solves it is alignment. And alignment happens when you’re seen, understood, and guided with perspective. That’s what navigation does. Why This Matters to Me (and Maybe You) I’ve lived the misalignment. I’ve built businesses that drained me, led teams where I felt like the odd man out, and carried weights I wasn’t meant to carry. I’ve also tasted what happens when I step fully into my lane as a Visionary Navigator and let others carry what they’re designed to. That’s when life started to breathe again. That’s when leadership felt lighter, freer, more aligned. So when I say, “Stop looking for a coach. Start looking for a navigator,” it’s not marketing. It’s survival. It’s the path I’ve lived, and the path I walk with others now. If you’re a founder who feels the fog rolling in, who’s tired of more playbooks, more pressure, more pushing, maybe you don’t need another coach, maybe you need a navigator. Let’s chart the next chapter together.
By Benny Fisher February 9, 2026
I met Jesus when I was seven years old. That moment did not save me from pain. It did not stop the hard things from coming. But it planted a root that later became the only thing strong enough to hold me when everything else fell apart. Walking Through Fire I have walked through things I never thought I would survive. I lived through drug felonies in my late twenties. In 2017 I overdosed and should not have lived to tell the story. In 2021 my brother was murdered. And in 2023, my wife and I lost our baby, Ellie Hope. I have stood in the hollow place where grief lives and tasted the hard, honest ache of loss. Through it all, I have learned something that feels contradictory but is deeply true. Pain can be present and so can Presence at the same time. Pain in the Presence There is pain in the presence. That phrase is not a contradiction. It is an invitation. While the wound is real, presence can transform the wound into a doorway. Presence does not erase the scar. Presence makes the scar a story of something greater. And here is the thing: God shops in the gutter. He shows up in the broken places, in the messy places, in the parts of our story we wish we could erase. That is where His grace has met me again and again. The Bible says God does not call the qualified. He qualifies the called. Moses was slow of speech. David was a shepherd boy. Paul was a persecutor. Yet God called them, equipped them, and used them. That truth has anchored me: I do not need to have it all together to walk in my calling. For me, that calling is rooted in Jesus. He is the only one who has been there and knows how to carry the ache without minimizing it. He is the calm voice in the storm. He is the way back to meaning when everything else feels meaningless. How Faith Shapes My Work My work with founders, with The Pond, with the podcast, and with Navigator clients is an outflow of that conviction. It is not secondary to business. It is a spiritual practice in disguise. When I sit across from a leader who is tired, when I sit at a dinner table with guests who need to feel seen, when I help a founder choose mercy for a teammate instead of the quick cancel, I am practicing presence. I am showing, in small practical ways, what compassion looks like when it has structure behind it. Faith for me is not private. It is not a note in a bio. It is the electricity behind every decision I make as a leader. It teaches me to give more than I take. It teaches me to see people before projects. It teaches me to invest in the long game of character more than the short game of quarterly results. That is why The Pond is built the way it is. That is why my Navigator work places people first. That is why gifting matters. A Movement for the Kingdom I am building this for a reason that is bigger than me. I believe in multiplying the work of mentoring, presence, and courage. I believe in training 12 Navigators who will each lead their own Pond. I believe we can change how founders lead by putting soul work at the center of strategy. I believe we can build a movement for the kingdom where people flourish and families heal. And while my faith in Jesus shapes everything I do, The Pond welcomes people of all backgrounds and faiths. I am not here to hit anyone over the head with a Bible. I am here to live in a way that reflects how Jesus lived: loving people, serving them, walking with them. I am not perfect. I fall short every day. But that is the goal when I wake up each morning. My Invitation If you are a founder who has tasted the hollow feeling that success sometimes brings, or if you are tired of being the only strong one in the room, know this: you are invited to a different way. You are invited to bring your whole story, not just your resume. You are invited to a table where faith, honesty, and high standards live together. I do not have all the answers. I do have presence. I do have a life that has been shaped by resurrection, not by avoidance. I will walk with you. I will help you hold your business lightly enough to save your life and hold your heart firmly enough to keep it from fracturing. This is not just leadership training. This is a call to become people who can hold pain and carry presence at the same time. This is the work I am willing to fight for with everything I have. If that calls to you, let us start the conversation. Let us build something that lasts!
By Benny Fisher February 5, 2026
I want to talk directly to you. You are carrying more than anyone knows. From the outside, you look strong. Your company is moving, your team relies on you, your family looks up to you. But inside, you feel the weight. The pressure. The questions you don’t say out loud. I know that feeling. I’ve lived it. And I need you to hear me: you don’t have to carry it alone. The Builders There is a different kind of leader rising right now. Leaders who don’t just want more capital, but more connection. Leaders who don’t just want bigger numbers, but deeper meaning. Leaders who care less about being the loudest voice in the room and more about being the most authentic. I call them Builders. Builders don’t settle for surface-level community. They don’t hide behind their titles. They don’t cling to the illusion of control. Builders are men and women who are willing to do the work on themselves, in their families, in their companies, and in their communities. And the world needs more of them. What We’re Building That is why I’ve poured my life into creating this movement. The Podcast shares the stories that give people hope. The Pond creates the family where founders can breathe again. Visionary Navigator Services give leaders clarity, structure, and peace in the fog. Together, these three form an ecosystem that does more than build businesses. It builds lives. I believe in three years we will fill The Pond with 150 founders. I believe in ten years there will be 12 Navigators, each leading their own Pond. I believe this movement will ripple into thousands of families and communities. And I believe you could be part of it. The Call So here’s my question: will you join me? Not just as a client. Not just as a member. But as a Builder. Someone willing to step into the mess, do the work, and help create something that outlasts both of us. I cannot do this alone. I was never meant to. I need other Builders who believe what I believe: That freedom fuels creativity. That creativity fuels joy. That real community outlasts cash. That faith, family, and purpose matter more than numbers on a spreadsheet. If this stirs something in you, pay attention. That stirring is not an accident. My Invitation I am calling you to build with me. Bring your story. Bring your scars. Bring your hunger for more than business as usual. Step into The Pond. Step into navigation. Step into a movement that is just beginning. Because this is bigger than me. It is bigger than you. And if we do it together, it will outlast us both. So here’s my question again. Who will join me?
By Benny Fisher February 2, 2026
On their own, the Podcast, The Pond, and Visionary Navigator Services are powerful. But together, they’re unstoppable. This isn’t three separate projects. It’s one living ecosystem. Each part feeds the others. Each part makes the whole stronger. That’s why it works. The Podcast: The Megaphone The Big Fish Cares Podcast isn’t just about downloads or interviews. It’s about story. Every story builds trust. Every conversation gives leaders permission to believe change is possible. Those stories inspire, they attract, and they become the entry point into something bigger. The podcast shines a light on Navigators, Collaborators, and Pond members. It tells the world what we’re building, one voice at a time. The Pond: The Heartbeat The Pond is where belonging happens. It’s where visionaries gather, not just to grow businesses, but to grow as humans. It’s not a networking group. It’s not a mastermind. It’s a family. Founders Calls set the rhythm. Sub-Ponds create depth. Retreats and BBQs bring it to life. And gifting creates moments that will be remembered forever. The Pond takes the trust built through the podcast and turns it into connection. Visionary Navigator Services: The Engine of Clarity Navigator work is where transformation happens. One-on-one with founders. In rooms with leadership teams. At the table with families. It’s where fog clears, decisions sharpen, and leaders find peace again. Navigator Services give people the structure and clarity to live differently. They take the energy of the Pond and channel it into action. The Cycle That Sustains Itself Here’s where it all connects: Stories flow from the Podcast into The Pond. The Pond builds the relationships that fuel Navigator work. Navigator transformations become stories that flow back into the Podcast. It’s a cycle of story, belonging, and clarity that sustains itself. The Long-Term Vision In three years, the flagship Pond will be full at 150 members. Collaborators will be teaching, Sub-Ponds will be thriving, and the Navigator Hub will be refined. In ten years, I’ll mentor 12 Navigators. Each will have their own Pond of 150 leaders, their own podcast, their own clients. Together, that’s nearly 2,000 entrepreneurs directly impacted, with ripple effects to tens of thousands of families and communities. It’s multiplication. It’s legacy. It’s movement. Why It Matters When I look at these three pillars, I don’t see projects. I see pieces of a puzzle that finally fit. The Podcast shares the story. The Pond creates the family. The Navigator brings the clarity. Together, they form an ecosystem that changes everything. Because the truth is, success alone won’t change the world. Connection will. Clarity will. Story will. And when all of that works together, the impact doesn’t just add up. It multiplies!
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By Benny Fisher January 26, 2026
I’ve been on the receiving end of gifts that changed me. John Ruhlin , the founder of Giftology, has sent me gifts over the years that stopped me in my tracks. They weren’t random. They weren’t about him. They were about me. And that’s what made them unforgettable. Around the same time, I jumped into Gary Vee ’s VeeFriends NFT project. One of the tokens I bought was called the Gift Goat. For four years, I watched gift after gift arrive, which was creative, intentional, and always designed to build connection. Those experiences marked me. They showed me the power of gifting when it’s done with thought, with heart, and with purpose. It’s why gifting has become a leadership strategy for me. Why Gifting Matters Most leaders get gifting wrong. They send out swag with their logo stamped on it. They hand out cookie-cutter baskets at Christmas. They check the box. But real gifting isn’t about the object. It’s about the moment it creates. When you give someone a gift that’s personal, thoughtful, and useful, you’re telling them something powerful: I see you. And isn’t that what leadership is? Seeing people. Honoring them. Creating moments of dignity and connection that outlast the transaction. How I Practice It Sometimes it looks like gifting a set of Cutco knives engraved with a personal message. Sometimes it’s an Artifact mug designed to hold memories. Sometimes it’s a strong box filled with keepsakes and meaning. Other times, it’s simple: a blanket for someone who’s down, or a basket of soup and meals when someone’s not feeling well. It’s not about the price tag. It’s about the thought behind it. The best gifts make people feel seen, honored, and loved. That’s what sticks. That’s what lasts. The System Behind It Here’s the thing: generosity works best when it’s consistent. That’s why I’ve built systems into my life and business to make gifting part of the rhythm, not just a once-in-a-while gesture. And I don’t do it alone. I have a Giftologist! Kami , who makes the whole process simple. She helps me think creatively, manage logistics, and keep generosity flowing. If you’ve ever wanted to build a gifting system but didn’t know where to start, email me directly and I’ll make a personal connection to Kami. She’s been a game changer for me. The Legacy of Generosity Here’s the truth: strategies fade, markets shift, deals come and go. But generosity leaves a legacy. A well-chosen gift can echo for decades. A simple act of kindness can ripple through families, communities, even generations. That’s why I believe gifting isn’t just a leadership tactic. It’s a spiritual practice. It’s a way of multiplying presence, creating memory, and honoring people in a world that too often forgets them. Stop sending swag. Stop checking the box. Start creating moments that people will never forget. Because leadership isn’t about being remembered for your title. It’s about being remembered for the way you made people feel. That’s legacy.
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By Benny Fisher January 23, 2026
When I launched The Big Fish Cares Podcast , I didn’t do it to chase charts or brag about numbers. I did it because stories matter more than strategies. Here’s the truth: entrepreneurs don’t need another five-step framework. They need hope. They need proof that the pain they’re walking through can actually turn into purpose. They need to hear from someone who’s been in the storm and found a way through. That’s what the podcast is all about. Why Story Matters Strategies tell you what to do . Stories remind you who you are . When you hear someone else talk about losing everything and then rebuilding, you realize you’re not alone. When you hear about resilience, faith, and transformation, it unlocks something inside you that a checklist never could. That’s why the podcast exists. Every episode is a megaphone for hope. It gives leaders permission to believe that change is possible, that their lowest moment might become the soil where their greatest work grows. What the Podcast Is Really About At its core, The Big Fish Cares Podcast is three things: A spotlight for people who’ve turned pain into presence. Founders, authors, builders, dreamers: each one with a story worth telling A bridge into community. Every guest connects with The Pond, with our Navigators, with a growing ecosystem of entrepreneurs who refuse to do life alone. A storytelling engine for the movement. Clips, episodes, conversations: they flow into our retreats, our communities, and our Navigator work. It’s not just content. It’s culture. Where It’s Going Right now, we’re recording in-person conversations, long-form, unfiltered, heart-forward. And as the movement grows, the podcast will grow with it. One day, the stories won’t just connect listeners to me. They’ll connect ponds to ponds, Navigators to Navigators, communities to communities. Eventually, I believe this podcast will help fill stadiums with people who come not for me, but for the collective story we’re telling, the story of what it means to live with purpose, peace, and freedom. Why It Matters Community is built on trust. And trust is built on story. That’s why the podcast is not a side project for me. It’s the megaphone. It’s the part of the movement that shouts hope into the noise, gathers the right people, and weaves together something bigger than any one of us could create alone. And my favorite part is when the podcast isn’t just about the microphone at all. Especially when it’s in Pittsburgh, I love inviting people over, sharing dinner, introducing them to my wife and kids, spending time at my house. No phone, no rush... just being present with the soul on the other side of the table. That’s a lifetime connection. If my kids were the only ones who ever listened to an episode, I’d still be a happy man. Because that’s why I do it. Not for charts, not for downloads, but for the connections, the conversations, and the legacy of story that will outlive me. So here’s my ask: if you’ve found value in these stories, share them. Invite someone into the conversation. Or, if you know someone with a story that could inspire others, send them my way. Because together, through the power of story, we’re building something that can change the way leaders live and lead.
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