Steve Heroux joins Benny Fisher to reveal how authentic, integrity-driven selling replaces outdated tactics and transforms the way leaders connect and close.
Bestselling author Mark C. Winters joins Benny Fisher to reveal what truly drives visionaries—and what secretly holds them back.
CEO Greg Furer shares the prophetic encounter that transformed his life, faith, and purpose. A powerful Big Fish Cares episode on calling, identity, and leadership.
As this year comes to a close, I find myself filled with gratitude and perspective. Not because it was easy, but because it was intentional. This year was full in the best way. It marked growth, alignment, celebration, and a deeper sense of freedom than I have ever experienced in my life. It was not about surviving something hard. It was about stepping into something true. I want to share a bit of what this year looked like, what it clarified for me, and how I am thinking about the work ahead. A Year That Changed the Shape of My Life At the beginning of this year, we welcomed a new baby into our family. That alone has a way of resetting your priorities and sharpening what matters. Shortly after that, I sold my business . That decision was not about walking away. It was about stepping forward. It gave me space, clarity, and freedom. I was fully removed from day to day operations and able to create margin in my life that I had been building toward for a long time. We moved into a new home. A place that has quickly become a hub for family, friends, and community. We hosted three epic parties at our house. Not networking events. Real gatherings. Food, laughter, kids running around, meaningful conversations, and genuine connection. Those nights reminded me that success without shared experience is empty. I worked with incredible one on one clients and leadership teams. I got to sit with founders who were building meaningful companies and meaningful lives at the same time. And somewhere in the middle of all of that, I lost the pump. Life still happens. You adapt. You move forward. When I look back, what stands out most is not any single achievement. It is the sense that my life finally feels integrated. Business, family, faith, community, and health moving in the same direction. Freedom Has Always Been the Goal If there is one theme that has followed me my entire life, it is freedom. Not financial freedom alone. Not time freedom in a shallow sense. Real freedom. Freedom to choose how I spend my energy. Freedom to be present with my family. Freedom to work on what matters. Freedom to say no without fear. Freedom to build without being owned by what I build. For a long time, I thought freedom was something you reached after success. What I have learned is that freedom is something you choose and then build around. And once you experience it, you realize something important. The fastest way to deepen your own freedom is to help other people find theirs. That is the work I have committed myself to. Perspective Is the Lever Most Founders Miss Every founder I work with is already capable. They already take action. They already work hard. They already know how to execute. What they often lack is not discipline or ambition. It is perspective. They are inside the bottle. Too close to see the label. Carrying weight they no longer need to carry. Solving problems that are no longer theirs to solve. Chasing goals that were never truly theirs in the first place. That is where I come in. I help founders and leadership teams slow down enough to see clearly again. To reconnect with what they actually want. To align their business with the life they are trying to build. Clarity is a gift. And once it is present, momentum follows naturally. What I Actually Help With While clarity is always the starting point, the work becomes very practical once direction is established. I regularly help founders and leadership teams with: Designing and strengthening their operating system so the business runs with less friction and more ownership Sales strategy, sales training, and packaging offers that are simple, ethical, and repeatable Marketing strategy that builds trust and long term brand equity Hiring, recruiting, and interviewing so the right people end up in the right seats Building leadership teams that actually function together instead of working in silos Advising founders through private equity conversations, partnerships, and deal structure The common thread is alignment. When the vision is clear, execution becomes cleaner. Teams move faster. Decisions feel lighter. Growth becomes intentional instead of reactive. How I Work With People The most effective place to start is a full day Deep Dive session. One full day, in person. We slow everything down. We ask better questions. We surface what is real, what is assumed, and what no longer fits. Then we build an action plan rooted in clarity, not pressure. Sometimes that day is enough. Sometimes it opens the door to deeper work. Either way, people leave lighter, clearer, and more confident about what comes next. Beyond one on one and team advisory work, I also host The Pond, a private community of high integrity founders who value perspective, trust, and long term relationships. It is not about tactics. It is about being in the room with people who are building meaningful lives alongside meaningful businesses. A Few Responsible End of Year Reminders Since today is December 31 , here are a few practical considerations if they apply to you. If you are on cash basis accounting, paying legitimate expenses before year end may make sense. If appropriate, holding deposits can be a smart move. If you truly need equipment or a vehicle for next year, purchasing before year end can create meaningful tax savings. If you do not already have one, consider working with a fractional CFO in the new year. Proactive planning beats reactive tax prep. I am happy to refer people I trust. Investing in yourself through coaching, consulting, or clarity work can also be a legitimate business expense when done for the right reasons. If you do not need it, do not do it. None of this should ever be forced. If You Want to Start 2026 With Clarity If any of this resonates and you want to start the new year with me in your corner, now is a clean moment. If you want to take immediate action today, email me back. I am reserving this afternoon to talk with a few founders and we can take action today if it makes sense. If you would rather get on my calendar and talk through what 2026 could look like, we can do that too. You can start with a Deep Dive day. You can join The Pond. Or we can simply have a conversation and see if there is alignment. You do not just get my thinking. You get perspective, pattern recognition, real world experience, and someone who cares deeply about the life you are building alongside the business. Closing Thought I have gained far more in my life than I have ever lost. Perspective. Freedom. Peace. Community. Purpose. And the work I do now is a reflection of that truth. If I can help you get clear on what you want and steer you in the right direction with precision, the results will take care of themselves. If this resonates, reach out. Today is a good day to do that. Benny
Steve Heroux joins Benny Fisher to reveal how authentic, integrity-driven selling replaces outdated tactics and transforms the way leaders connect and close.
Bestselling author Mark C. Winters joins Benny Fisher to reveal what truly drives visionaries—and what secretly holds them back.
CEO Greg Furer shares the prophetic encounter that transformed his life, faith, and purpose. A powerful Big Fish Cares episode on calling, identity, and leadership.
Boost Pricing founder Casey Brown shares a powerful lesson for roofing contractors: why discounting erodes long-term value and how confident pricing builds stronger client relationships.
Benny Fisher shares how pain becomes preparation, why presence is the real bigger game, and how to build a life of purpose, peace, and impact.
Charlie Kirk — a young man who built one of the most powerful youth movements in America — was assassinated in front of thousands at a rally. A sniper, 200 yards away, silenced a voice mid-sentence. And in an instant, we were reminded of the fragility of life, the cost of vision, and the high price of freedom.
Matt Brasic opens up about divorce, faith, and finding purpose after misalignment. A raw story of letting go, clarity, and personal awakening.
Discover why facts alone don’t sell. Learn how storytelling builds trust, inspires action, and helps entrepreneurs and salespeople stand out.
I used to think winning was about stacking more wins. Build it. Grow it. Repeat. Lately, I’m a lot more interested in how we build without breaking the people we love — including ourselves. This week on Big Fish Cares , I sat down with Jonathan D. Reynolds (CEO, Titus Talent Strategies ) to talk about purpose, fatherhood, faith, and the simple truth he keeps coming back to:“Most company problems are people problems.” The 15-year-old question At 15, Jonathan asked his parents what he was “created to do.” Their answer: live in the service of others . He didn’t love that answer then. He lives it now — helping leaders find the right people, and helping people find the work they’re built for. That turned into a business and a calling. My advice would be: if you’re still waiting for a lightning-bolt purpose, serve where you stand. Purpose shows up when your service gets specific. For-profit, for good Titus calls itself for-profit for good: build a healthy company and use the profits to help those who need it most. They set a goal to give $30M by 2030 and are already about 70% of the way there . That’s not performative — that’s operationalized generosity. What I would recommend: design comp plans and culture like a family you’d be proud of. Jonathan’s team incentive started as his kids’ allowance…and it works. Leading at work vs. leading at home We talked about the gap a lot of us feel: Compassionate at work, impatient at home. Driver in the office, bulldozer in the living room. Jonathan built a transition ritual before walking through the door — slow down, ask better questions at dinner (“What was the hardest part of your day?” “What brought you joy?”), and be there. That’s leadership too. When you can’t fix it Jonathan’s parents have been detained by the Taliban in Afghanistan . No charges. No clear path. He stood outside the White House with his daughter asking for help. Impossible to carry — and yet this line anchored him: “I can’t control that. I can control my trust. I can control my love. I can control whether I get bitter.” Stay low. Stay humble. Control what you can control. That isn’t a slogan. It’s survival for leaders getting hit by real life. Try this week One conversation: name a “people problem” you’re avoiding and address it directly. One boundary: pick a start/stop for work and keep it. One practice: give something away (time, cash, credit). Open hands move resources faster. If you’re carrying a lot right now, you’re not alone. The goal isn’t a perfect life. The goal is a grounded one. Listen to the episode: Apple Podcasts If this resonated, come do the work with us inside The Pond — founders who want growth and peace in the same breath