Joining Benny on episode 60 is Pancho Serrano, the owner of Roofers Going Digital, a roofing focused digital marketing agency based in Austin, Texas. Pancho, like Benny, got his start in the automotive industry as a salesman for BMW. Pancho eventually moved from Mexico City to Austin, Texas. Upon relocating to Texas, Pancho found himself in the roofing industry as a salesman, without knowing anything about the roofing industry at the time. After struggling with selling through conventional methods, Pancho soon found his skills were best suited for reaching potential customers online through social media content on LinkedIn.

Pancho tells Benny about life in Mexico and how that translates to life in the US, and how his upbringing & worth ethic set him up for success here in the states.

Pancho’s company specializes in digital marketing on social media for commercial roofers & contractors to gain more leads, with a focus on LinkedIn. Benny & Pancho have a good discussion on the power of social media content from a personal brand and how that leads to interest on the business pages.

Connect with Pancho below:

Pancho’s cell# 915-222-0119

@Panchoserano (Linkedin, Facebook, Twitter, Instagram)

https://www.roofersgoingdigital.com/